Selected work
Some of it has my name on it. Most of it doesn’t.
A decade of work across agency, in-house and freelance engagements, for brands direct and for agencies white-label. Details stay as discreet as each arrangement requires. Writing samples and references come on a call.
Clients & agency partners
Work delivered directly, through agency partners, or in prior agency and in-house roles.
A closer look
Eight engagements, briefly.
Campaign and attraction copy for one of the country’s most visited zoos, including a full dinosaur takeover, a nature trail launch and seasonal campaigns. Family audiences are the toughest editors alive. They stop reading mid-sentence and tell you so.
White-label writing across the agency’s client roster: bylines, brand messaging, website copy, crisis materials and a national retail award submission for a marquee shopping destination. The agency keeps the relationship. I keep the deadline.
A running newsletter program for an audience of utility and energy professionals. Data-heavy, tightly fact-checked and written for readers with a low tolerance for broad market hand-waving.
Editorial and newsletter work for a trial bar audience, plus op-eds aimed at attorneys who argue for a living. Precision is the whole job.
Long-form built from primary material, including a tax strategy playbook for commercial investors developed out of hours of interview transcripts. Cap rates and 1031s, explained to readers who would spot an error immediately.
Marketing strategy and content direction for the metro Detroit operation of America’s largest replacement window company. A fractional seat on a standing retainer.
A ten-page website rebuild: structure, messaging and copy for a consultancy whose work resists easy explanation. The site explains it anyway.
Content for a European residential solar marketplace, translating panels and payback periods into language homeowners act on. Proof that the desk works fine across an ocean and a few time zones.
Other engagements run under NDA or under someone else’s name, which in this business amounts to the same thing. Ask about healthcare, senior care, education, manufacturing, financial services or security work directly — there is more of it than this page shows.
For agencies
A senior writer without the salary.
Agencies bring me in when the roster needs premium writing and the P&L does not need another full-time seat. Everything ships under your banner, on your timeline, in your client’s voice.
I have sat on the agency side for years, so I know what a trafficking calendar looks like and why “end of day” is not a real deadline.
Next step
Want to read some of it?
Tell me your industry and format and I’ll send the closest samples I’m free to share.