Selected work
The bylines belong to other people.
The work holds up anyway. A sample of clients and agency partnerships, with details kept as discreet as the arrangement requires. References and samples available on a call.
Campaign and attraction copy for one of the country’s most visited zoos, including a full dinosaur takeover, a nature trail launch and seasonal campaigns. Family audiences are the toughest editors alive. They stop reading mid-sentence and tell you so.
White-label writing support for a Michigan PR agency, including a national retail award submission for a marquee shopping destination. The agency keeps the relationship. I keep the deadline.
A running newsletter program for an audience of utility and energy professionals. Data-heavy, tightly fact-checked and written for readers with a low tolerance for broad market hand-waving.
Marketing strategy and content direction for the metro Detroit operation of America’s largest replacement window company. A fractional seat with a standing retainer.
A ten-page website redesign: structure, copy and messaging for a consultancy whose work resists easy explanation. The site explains it anyway.
Content for a European residential solar marketplace, translating panels and payback periods into language homeowners act on.
Other engagements run under NDA or under someone else’s name, which in this business amounts to the same thing. Ask about healthcare, legal, financial services and commercial real estate work directly.