Services
Strategy through final proof, in whatever medium the story needs. Monthly retainers for ongoing programs, flat project pricing for one-off builds. Work runs direct with brands or white-label through agencies.
01
Before anyone writes a page, somebody has to decide what the company actually stands for and how it sounds saying it. I run the workshops, interview the people who know, and come back with a messaging framework a team can use without a decoder ring.
Deliverables usually include a positioning statement, proof points, audience-specific message tracks, a voice and tone guide and the tagline options that survived the cut.
02
Website copy is two jobs at once: convince a person and be legible to a machine. I write for both, which means real page structure, honest headings, metadata that says something and internal links that go somewhere useful.
Recent builds range from a five-page site for a national mortgage wholesaler to a ten-page redesign for a strategy consultancy whose work resists easy explanation. Every page gets a reason to exist and meta copy that earns the click.
03
I ghostwrite pieces from interviews and existing writing before drafting a word. That is why a trial attorney’s column reads like a trial attorney and a hospital CFO’s article reads like someone who has sat through an actual revenue cycle meeting.
The same desk handles the surrounding communications work: announcement releases, media talking points, award and conference abstracts, and the crisis statement nobody wants to need. Placements have run in national business press, metro dailies and trade outlets across legal, home care, senior housing, security and commercial real estate.
04
A blog is not a content strategy, but a blog run like a publication is a real asset. I plan the calendar against search demand and sales questions, source the articles from people who know things, and keep the standard steady after month three when most programs quietly collapse.
Formats include how-to and explainer articles, reported features built from interviews, customer case studies and the pillar pages that hold a topic cluster together.
05
I run internal and external newsletters the way a managing editor would. Programs have covered energy markets, lighting manufacturing, Michigan trial law and disability services — audiences with no patience for market hand-waving.
Also on offer: nurture sequences, lifecycle email and the unglamorous work of writing a subject line that does not embarrass the brand.
06
Short-form is where writing gets tested. 90 characters, one idea, no room to explain yourself. I write the ads, the landing page they point at and the organic social posts that keep the campaign alive between flights.
Campaign work has covered seasonal pushes for a major cultural attraction, lead-gen programs in home services and energy, and the launch content for products nobody had heard of yet.
07
Work spans brand films, product explainers, national broadcast spots, event sizzles, webinar outlines and podcast segments.
08
Long-form is where shortcuts show. I have ghostwritten book chapters for a pilot-turned-real-estate-investor and turned four hours of interview transcripts into a tax strategy playbook.
The same craft covers sales collateral and the internal side of the house: one-pagers, pitch decks, capability statements, employee communications and the all-hands memo that needs to land the first time.
09
Judges give a nominee’s life work about four minutes. I write successful submissions that survive the skim: the claim up front, the evidence behind it, and no adjectives doing work a number could do.
Winning entries have included regional 40 Under 40 lists, national retail awards and industry rising-star recognition.
10
Some teams need a coordinator’s output and an advisor’s judgment without hiring either. I take a seat at the table on retainer: strategy, editorial governance, briefing the other freelancers, and telling you when an idea is not worth it.
Engagement models
A defined output every month at a fixed fee — a newsletter and two articles, say, or an executive’s byline program. Most clients land here because content is a habit, not an event.
Flat-fee builds with a start and a finish: a website, a messaging framework, a white paper, an award submission, a campaign. Quoted up front after one scoping call.
Senior content and messaging judgment on retainer, including oversight of other writers and agencies. For teams that need direction more than another set of hands.
Agencies: most engagements run white-label under your banner. The client relationship and the credit stay with you.
Next step
Bring the deadline and the budget. You’ll get a straight answer on both, plus samples in the industry closest to yours.