Industries
Fifteen industries. One standard.
B2C, B2B and nonprofit audiences. The range comes from more than a decade of agency and in-house work.
I learn a category the same way every time. Interview the people who know it, read external research and press, then write like a person who has been in the room.
Where the work has been
Industries I write for.
Cultural institutions & nonprofits
Zoos, museums and mission-driven organizations, where the audience is everyone and the budget is never enough.
Healthcare & senior care
Hospitals, home care, senior housing and disability services.
Energy & utilities
Residential solar, utility markets and energy media.
Financial services & investment
Wealth management, mortgage, lending and investment firms. Compliance-aware writing that still sounds human.
Commercial real estate
Brokerages, investors and developers. Cap rates, 1031s and tax strategy explained to people who will notice if it is wrong.
Legal
Trial associations, firms and litigators. Precise enough for attorneys, readable enough for their clients.
Automotive & mobility
OEM suppliers, dealer technology and mobility platforms. Detroit is a useful place to write about this.
Manufacturing & industrial
Access control, lighting, building products and industrial suppliers. Technical specs turned into buying reasons.
Education & edtech
K–12 programs, higher education and learning platforms. Three audiences: student, parent, administrator.
Consumer brands, food & beverage
Ice cream, bottled water, retail and CPG. The fun ones, where voice does most of the selling.
Home services & construction
Replacement windows, remodeling and the trades. High-intent buyers, short patience.
Technology & SaaS
Platforms and B2B software. Product marketing messaging for products that need a sentence, not a spec sheet.
Professional services & consulting
Consultancies, agencies and advisory firms whose work resists easy explanation.
Risk, security & insurance
Corporate security, investigations and risk management.
Hospitality, travel & attractions
Destinations, venues and seasonal campaigns.
Not on the list? The better question is usually whether the audience is B2B, B2C or donor-facing. Ask — if it is genuinely outside my range, I will say so and point you somewhere better.
Audiences
Three audiences, three different jobs.
B2B
Long sales cycles, legal review and skeptical committees. My writing can survive it all.
B2C
Engagements where voice does most of the selling.
Nonprofit & mission-driven
Donors, members, families and boards. Emotional stakes handled without manipulation.
Next step
Tell me who you’re writing for.
Samples available in the industry closest to yours, usually within a day.