The Portfolio of Alex Macksoud

The Detroit Zoo is one of Michigan's most popular tourist destinations. Its mission is to create meaningful connections between people, animals, and the natural world so all can thrive.

I bake into the internal marketing team to develop search-optimized webpages, emails, social posts, and external communications for the Zoo's dozens of annual events.

• Wrote 200+ conversion-focused emails, blog posts, landing pages, and social posts for special events and other Zoo goings-on.

• Provided SEO consulting and implementation to help the Zoo capture its highest-ever keyword share (+166% year-over-year in 2025).

• Launched communications for the Zoo's brand-new, 7-acre Discovery Trails exhibit.

Energy Central is the go-to platform for utility professionals, providing expert insights, industry news, and marketing solutions in the energy sector.

I help develop, grow, and write the company's flagship Daily News email, which curates and summarizes the top headlines for electric utility leaders.

• Grow the Daily News to 120K+ readers, 1M+ opens per month, and 17.6M+ total newsletters delivered in 2025

• Elevated the voice and tone of newsletter to engage more readers.

Motown Museum is another one of Michigan's most popular tourist destinations, attracting 100K+ visitors from around the globe each year.

From a $75M expansion and a surprise visit by a former First Lady, to a bevy of special events featuring entertainment's brightest star power, I've helped shape the Museum's largest and most visible announcements for over a decade.

Over the past decade, I've helped shape Motown Museum's external messaging, engaged hundreds of thousands of fans online through compelling web and social content, and developed communications that were picked up by international, national, and local media.

• Shaped Motown Museum's external brand messaging.

• Engaged 250K+ fans online through compelling social content.

• Developed communications that were picked up by international, national, and local media outlets.

Stature is an executive search and management consulting firm that helps middle-market companies conquer complex leadership and operational challenges.

Having worked with the founder while at a previous client, I was tapped to lead the creation of his new brand—developing the website, building the messaging framework, crafting the brand identity, and writing ongoing web content and social communications.

• Launched the Stature brand into the world.

• Wrote and developed the Stature website, optimizing it for search and conversion.

• Provide ongoing content and copywriting support to drive awareness and discussions.