Freelance content writer & brand messaging strategist
Your whole content program, written by one person.
Today that means a brand messaging framework
I’m Alex Macksoud. For more than a decade I’ve written web copy, articles, campaigns, scripts, messaging and executive bylines for B2B, B2C and nonprofit brands. I'm based in Metro Detroit and work with clients across the U.S. and beyond.
Agencies, in-house teams and executives · Retainers or one-off projects
Selected clients & agency partners
Capabilities
Ghostwriting is one line on the menu.
Agency and in-house years taught me the whole stack, from the messaging framework down to the final proof. One brief, one voice, one person accountable — instead of a strategist, a copywriter and a project manager all billing you separately.
Brand messaging & positioning
Frameworks, taglines and voice guidelines that give a marketing team something ownable to say.
- Messaging frameworks
- Taglines and platform lines
- Voice and tone guides
- Messaging workshops
SEO & AI-search website copy
Site copy structured to rank in Google and get quoted by AI answers. Metadata and UX copy included.
- Full site builds
- Page refreshes
- Metadata and headings
- UX and product copy
Executive bylines, op-eds & PR content
Thought leadership in your executive’s voice, plus the press releases and talking points around it.
- Op-eds and trade bylines
- LinkedIn thought leadership
- Press releases
- Media talking points
Blogs, articles & editorial programs
Search-built blog programs and reported articles, on a calendar someone actually maintains.
- Blog and article programs
- Interview-based features
- Case studies
- Editorial calendars
Email & newsletter programs
Newsletters run like a small publication: calendar, sourcing, fact-checks, subject lines.
- Monthly newsletter programs
- Lifecycle and nurture email
- Subject line testing
- Sourcing and fact-checks
Campaigns, digital ads & social
Campaign concepts, ads, landing pages and social posts that sound like the brand, not a template.
- Campaign concepts
- Paid search and social ads
- Landing pages
- Organic social content
Video & audio scripts
Scripts for brand films, explainers, commercials and podcasts.
- Brand and product films
- Broadcast and social spots
- Explainers and demos
- Podcast and webinar scripts
White papers, reports & collateral
Long-form and bottom-funnel material built from primary research, not a search summary.
- White papers and reports
- Book chapters
- Sales one-pagers and decks
- Internal communications
Award nominations
Submissions written for judges who are skimming hundreds of entries and hoping one is good.
- Business and industry awards
- Rising-star and 40 Under 40 lists
- Best-workplace programs
- Conference abstracts
Fractional content direction
A senior content seat on retainer: strategy, planning, production and the calls in between.
- Content strategy and roadmaps
- Editorial governance
- Agency and freelancer oversight
- AI content rescue
Also on the desk: Press releases · Media talking points · Internal communications · Crisis messaging · Product marketing copy · Lead-gen assets · AI content rescue · Editorial audits · Annual reports · Award and conference abstracts · Bios and boilerplate · RFP and proposal copy
How it works
Four steps, no discovery theater.
Brief & interview
We'll spend 30 minutes or so discussing your needs and goals. Think of it as business therapy.
Voice & angle
A voice profile and a point of view before a single paragraph. This is the step most writers skip, and you can tell.
Draft
If a draft takes more than three rounds of revision, then I haven't done my job.
Ship & repeat
I don't just send and ghost. I strive for productive, long-term partnerships.
Industries
Fifteen industries, one habit: getting the facts right.
B2C, B2B and nonprofit audiences, which sounds scattered until you notice the common thread — getting a detail wrong has consequences.
Selected work
Some of it has my name on it. Most of it doesn’t.
Campaign and attraction copy for one of the country’s most visited zoos, including a full dinosaur takeover and a nature trail launch.
An ongoing newsletter program for utility and energy professionals. Data-heavy, tightly fact-checked, written for readers with zero tolerance for market hand-waving.
Brand creation, full website build and ongoing SEO/content strategy for a middle-market talent consultancy.
On AI
AI-assisted. Human-finished.
AI is a tool here, the way Photoshop is a tool for a designer. It helps with research, structure and pattern-checking. The interviews, the judgment, the voice and the final read are mine.
Every piece gets checked against a working framework for AI writing patterns before it ships. Agencies also send me their AI-assisted drafts for exactly that treatment.
Notes from the Desk
Writing about writing, sparingly.
Your CEO does not have time to write. Good.
The best executive content comes from people too busy to write it. A defense of the notes app full of unwritten op-eds.
The em dash did nothing wrong
Everyone is hunting punctuation. The machine is hiding somewhere else entirely.
What award judges actually read
Your nominee’s life work gets about four minutes. Here’s where most submissions spend them badly.
Questions, answered straight
The things people ask on the first call.
What does Content Write Now do?
Content Write Now is the freelance content writing, copywriting and brand messaging practice of Alex Macksoud. It covers brand messaging frameworks, SEO website copy, blogs and editorial programs, email newsletters, campaign and digital ad copy, video scripts, white papers and sales collateral, award nominations, executive bylines and fractional content direction for B2B, B2C and nonprofit organizations.
Are you only a ghostwriter?
No. Ghostwriting executive bylines and op-eds is one of ten services. The practice also delivers brand messaging and positioning, website copy, blog and editorial programs, newsletters, campaigns and digital ads, video scripts, long-form reports, sales and internal communications, award nominations and fractional content direction.
Where are you based and who do you work with?
Alex Macksoud is based in Metro Detroit, Michigan and works remotely with clients across the United States and internationally. Typical clients are marketing and PR agencies, in-house marketing and communications teams, executives and nonprofit leadership.
How do you price content writing work?
Most clients are on monthly retainers scoped to a defined output. Project pricing covers one-off builds such as websites, brand messaging frameworks, white papers and award nominations. Quotes are flat and given up front.
Do you work white-label through agencies?
Yes. Many engagements run under an agency’s banner, with the client relationship and the credit staying with the agency.
Do you use AI to write?
AI is used as a tool inside a human process. Research, drafting support and pattern-checking happen with AI in the loop. Interviews, judgment, voice and the final read are human, and every piece is checked against a working framework for AI writing patterns before it ships.
What industries have you written for?
Cultural institutions and nonprofits, healthcare and senior care, energy and utilities, financial services, commercial real estate, legal, automotive and mobility, manufacturing, education, consumer brands, home services, technology, professional services, risk and security, and hospitality and attractions.
How quickly can you start?
Typically, immediately. If I don't have capacity, I will let you know.
Next step
Tell me what needs writing.
One project or a standing retainer. Either way you get a straight quote and a real reply, usually the same day.