Ghostwriting & content · Royal Oak, Michigan
You’ve already read my work.
Content Write Now is the content strategy and writing desk behind agencies, executives and brands across the country, covering everything from op-eds in national press to newsletters with above-average open rates.
Recognize anyone?
Written to be seen behind the scene
I’m the craft layer behind the scenes while the agency keeps the relationship and the credit. It’s a good arrangement. The agency ships premium writing without carrying a senior writer’s salary, and I get to do the part of the job I actually like, which is the writing.
Brands and executives hire me directly too, usually after reading something I wrote for somebody else.
On the desk this month
A legal op-ed for a trial attorney audience, a national retail award nomination, four industry newsletters and a white paper built from interview transcripts. The desk has room for one more. Claim it.
The Digest
Notes from the desk on ghostwriting, content and the curious business of writing under other people’s names.
Your CEO does not have time to write. Good.
The best executive content comes from people too busy to write it. A defense of the notes app full of unwritten op-eds.
The em dash did nothing wrong
Everyone is hunting punctuation. The machine is hiding somewhere else entirely.
Questions, answered straight
What is Content Write Now?
Content Write Now is the freelance writing practice of Alex Macksoud, based in Royal Oak, Michigan. It supplies ghostwriting, op-eds, newsletters, brand messaging, website copy, white papers and award nominations to marketing, PR and advertising agencies and to brands directly.
Do you work white-label with agencies?
Yes. Several of our engagements run under the agency’s banner. Your client never needs to know I exist.
What does it cost?
Most clients are on monthly retainers scoped to a defined output. Project pricing covers one-off builds like websites, white papers and award nominations. Ask and I’ll quote it straight.
Do you use AI?
Yes, the same way a designer uses Photoshop - as a tool to make my (human) work better.
Will anyone know it’s ghostwritten?
Only if you tell them. The executive approves every word, supplies the ideas and takes responsibility for every claim. Speechwriters have run this arrangement since Washington.
What industries do you cover?
The better question would be what I don't cover. My work has spanned cultural institutions, healthcare, legal, commercial real estate, manufacturing, automotive, consulting, financial services, home services, energy, education, media, politics, retail and consumer brands. If I missed something, chances are I can still write for it.